The Book Desserts Podcast Series

Ep 01 Welcome to Book Desserts

It’s never just the book that has the most impact- it’s what you do with it afterwards.
Do you have a book or are writing a book and you know you want to support your audience in taking your ideas and applying it in their lives, businesses, relationships, or careers?
One way you can do that is with a group program. You can help your readers to go deeper with your ideas and frameworks. They can try things out and get help and support from you and other readers while they do.
If you think about the impact that you want to have, you want to go beyond the pages of your book using author led groups, then this podcast is for you.
 
About your host, Kerry Dobson
Kerry helps Authors, established Coaches, & Thought Leaders design & lead a signature group program which delivers real impact.
Throughout her career, Kerry was leading teams responsible for creating, writing, and developing group programs. She has created over 100 group programs and help over 200 people become great trainers.
Now Kerry works exclusively with authors, established coaches, and thought leaders to bring their revolutionary ideas and expertise to their clients through group programs. She helps you translate your wisdom so it’s accessible to the world.

Ep 02 Exploring Groups for A Healthy State of Panic

Ep 02 Exploring Groups for A Healthy State of Panic
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, using the book A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life by Farnoosh Torabi we’ll explore how a group program might be crafted around a book like this.
 
In this episode you’ll hear about:
☀️ This book and it’s unique approach to the topic of fear
☀️ Why the typical format for a group program isn’t usually the best approach
☀️ The importance of implementation and integration time for any group experience
 
Crafting a group program around your book isn’t as simple as saying X number of chapters means we need X number of weeks for the program. Doing is setting your participants up for frustration, overwhelm and disappointment. That is the opposite of what you're actually trying to get them to do. We’ll cover a different approach to your group program that will include important implementation and integration time within your program.
At the end of this episode, you’ll be invited to go through your own book and identify what activities or concepts would need some type of implementation or integration time for your participants and how much time your participants would need for each.
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 03 Where to Start with Your Group Idea

Ep 03 Where to Start with Your Group Idea
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’ll explore where to start when it comes to crafting and leading the group program for your book.
 
In this episode you’ll hear about:
☀️ The Program Promise for a group program
☀️ Why the Program Promise is important
☀️ The impact of the Program Promise using two real group experiences
 
The most important and commonly skipped first step in having your own group program, is creating the Program Promise. The promise you make to your participants about what they will experience and accomplish by being in your program. It’s what people use to decide if they will sign up for your group. It impacts your marketing content, the activities you include in your program, and so much more. Listen to this episode to learn more about this important first step.
At the end of this episode, you’ll be invited to create your own Program Promise and share it with at least 5 people you’d love to have in your group program.
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 04 Marketing for Your Group Program with Kristi Mitchell

Ep 04 Marketing for Your Group Program with Kristi Mitchell
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’re talking to Kristi Mitchell of Marketing Uncomplicated. We’re talking all about how to market your group programs to get people signing up and saying “Yes!”
 
In this episode you’ll hear about:
☀️ The most common mistakes authors make when marketing their group
☀️ Ideas on how to market your group way before your launch
☀️ How market research for your group program can also be marketing for your group program
 
“Start yesterday” that’s the advice of Kristi when it comes to marketing your group program. Don’t delay and wait until you’re ready to launch. Share your process and garner interest all along the process. Kristi shares other best practices and encourages you to focus on pain points in your marketing not the tactical details about the program.
At the end of this episode, you’ll be invited to have a clear and easy way for people to get onto your email list because your email list is the best way to market your group program.
 
If you want to learn more from Kristi, check out her website at https://www.kristimitchell.com/ or find her on LinkedIn https://www.linkedin.com/in/kristimitchell/ or YouTube https://www.youtube.com/channel/UCvza3l0jhMxzm8K2ICtRnQg
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 05 Build a Certification Program

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’re talking to Linda Rossetti Executive Director of The Transition Institute, LLC and the Author of Dancing with Disruption: A New Approach to Navigating Life’s Biggest Changes. Linda is sharing her experience going from writing her book to having an accredited certification program with the International Coaching Federation (ICF).
 
In this episode you’ll hear about:
☀️ Linda’s book and her process from going from book to having a group certification program
☀️ The surprising benefit of a group program
☀️ Linda’s larger programming plans for her community and her book
 
Linda shares how she decided what to focus on from her book for her first certification program that included education credits for professionals and why she chose a group program as the way to deliver that training. You’ll here about the approach her team has taken to programming beyond this initial training and the exponential power of this approach.
At the end of this episode, you’ll be invited to identify the groups that would be most interested in your group program. You’ll also be invited to determine if there are any accredited bodies you might want to get your group program certified with.
 
If you want to learn more from Linda, check out her website at https://lindarossetti.com/ or find her on LinkedIn https://www.linkedin.com/in/lindarossetti/.
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 06 Exploring Groups for How to Be Loving

Ep 06 Exploring Groups for How to Be Loving
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, using the book How to Be Loving: As Your Heart Is Breaking Open and Our World Is Waking Up by Danielle LaPorte we’ll explore how a group program might be crafted around a book that is full of great exercises, activities, rituals.
 
In this episode you’ll hear about:
☀️ The two choices you have with your group program if your book is full of activities
☀️ Using this book, a potential structure for a year long group program
☀️ The role of the program promise when deciding what activities to include in your group program
 
If your book is jam packed with exercises and activities that your readers can do, this episode will be a great help! You might want to include all of these in group program but listen to this episode to find out why that might not be the greatest approach. Using the book How to Be Loving: As Your Heart Is Breaking Open and Our World Is Waking Up by Danielle LaPorte we’ll review some of the different strategies we could use to ensure we don’t overwhelm or frustrate our group members.
At the end of this episode, you’ll be invited to make a list of all the activities and experiences that you've included in your book. Determine which of those activities are imperative for your group program based on how long you’d want your program to be.
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 07 Exploring Group Journaling with Amanda Stern

Ep 07 Exploring Group Journaling with Amanda Stern
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’re talking to Amanda Stern, Journaling Coach from Good Things Come to Those Who Journal. We’re talking group journaling and how you could include it in your own group program.
 
In this episode you’ll hear about:
☀️ The special synergy that happens when we journal in groups
☀️ How to handle the silence that comes with journaling in groups
☀️ Amanda’s ground rules she uses in her journaling groups
 
Journaling can be a great way to help your group participants reflect on the topics covered in your book and your program. Amanda shares her flexible and dynamic working definition of journaling and invites authors to do the same. In this conversation, Amanda shares how she leads groups in journaling exercises and provides ideas on how you could add journaling to your group program.
At the end of this episode, you’ll be invited to come up with three thought provoking questions you could ask in your group program. You’re then invited to test them out on yourself, on your friends, on anyone you trust.
 
If you want to learn more from Amanda, check out her website at https://goodthingscometothosewhojournal.com/ or find her on LinkedIn https://www.linkedin.com/in/amandasternjournaling/
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 08 Design Your Group with EASE

Ep 08 Design Your Group with EASE
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’ll explore the framework I use with authors to help them design their group program.
 
In this episode you’ll hear about:
☀️ The most frequent mistakes made when it comes to designing your group program
☀️ The Design Your Group with EASE framework
☀️ Ideas for activities and things to consider when designing your group program
 
Are you designing your group program for you? Or for your participants? This is a common mistake made when designing a group program. The Design with EASE framework showcases the ways in which you can make sure your group program is Engaging, Actionable, Supportive, and Effortless. This episode introduces you to these components and includes a few ideas on how to incorporate each component into your program.
At the end of this episode, you’ll be invited to download and use the Design Your Groups with EASE guide from our website. You can use this guide to help design your own group program.
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 09 Exploring Groups for Atomic Habits

Ep 09 Exploring Groups for Atomic Habits
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, using the book Atomic Habits: An Easy and Proven Way To Build Good Habits and Break Bad Ones by James Clear we’ll explore how a group certification program might be crafted. If your looking to grow your business through certifying others in the tools, resources, and techniques in your book so they can use it in their work, you’ll want to listen to this episode
 
In this episode you’ll hear about:
☀️ The reasons why this book and a book like it are great for group certification programs
☀️ Seat of Support (SOS) sessions and how they can be incorporating into a group certification program
☀️ Length of time need for a group certification program and the types of experiences to be included
 
You’ll hear about some of the key experiences you’ll want to include in your own group certification program including sharing tools your participants can use with their clients while being certified.
At the end of this episode, you’ll be invited to consider how it might work for a group certification program. Would other people be interested in taking your ideas and strategies into the work they do?
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 10 Group Certification and Beyond with Linda Hoopes

Ep 10 Group Certification and Beyond with Linda Hoopes - Podcast Description
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’re talking to Linda Hoopes, the Founder and President of Resilience Alliance and the Author of Prosilience: Building Your Resilience for a Turbulent World and Managing Change with Personal Resilience and recently co-authored Embracing Another Normal: Resilience Stories and Strategies for Raising Children with Disabilities with Kris Burbank. Linda is sharing her experience building Resilience Alliance which offers tools and training for leaders, change agents, and individuals to help them build their resilience.
 
In this episode you’ll hear about:
☀️ Linda’s journey building Resilience Alliance and the international community of practice
☀️ The importance of having your underlying model or framework to build from
☀️ Linda’s approach to building and maintaining an engaged community of practitioners
 
Linda shares what influenced her in how she decided to build out her business and why she chose to focus on helping practitioners use the tools and resources for resilience in their own communities. She shares the details of the methodology and program structure for the Personal Resilience Practitioner Certification program. She also talks about how she is now co-authoring books with some of these practitioners that are specific to their communities and how that continues to build out the impact of her underlying model.
At the end of this episode, you’ll be invited to identify your own framework or underlying model in which you could build a group program from.
If you want to learn more from Linda, check out her website at https://resiliencealliance.com/ or find her on LinkedIn https://www.linkedin.com/in/lindahoopes/.
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻